There are over 876 million websites in the world, and with that many of them out there, how can you be sure that your business will stand out? We know the answer; with a perfect digital marketing strategy. This is because the better your strategy, the better your chances of getting more traffic and more customers.
A digital marketing strategy is crucial if you want to take advantage of different growing opportunities over the web. If you are new to the world of digital marketing, read on to get an understanding of how you can create and implement your own digital marketing strategies for your startup.
Set Your Objectives
The first thing you need to do is to set your objectives. What do you want your digital marketing strategies to achieve? Whatever the answer, do not set it in stone. You need to keep in mind that your plan might not be perfect from the outset and not all of the objectives you have set will bring you the desired outcome. But, based on the results you receive, you can tweak your digital marketing efforts and strategies to accommodate whatever brings you the best results.
You need to create your digital marketing calendar, so start by creating your timeline using Google Calendars, which is also a good way to share it with your team members. Give them the possibility to edit if it is necessary.
Your key campaigns need to be highlighted and promoted during the whole year, with an allocated timeframe for each campaign. The digital channels that are needed to ensure the success of your every campaign need to be documented. Also, create a monitoring and measurement plan that will fit with your KPIs.
Besides creating a calendar, you also need to set your KPIs to be able to identify the figures you will be achieving. Make sure to be realistic with your KPIs by first analyzing your previous digital marketing efforts, because this will ensure that you aim for a positive increase on the results you are currently receiving. At the same time, this will help you avoid setting your expectations too high. You can also measure your KPIs with tools like Google Analytics, especially the conversions and leads you will be getting.
Analyze Your Previous Efforts and Learn From Your Mistakes
There is no need to go deep into the planning process, because all you need to do is analyze the work you have previously done. Going through the past failures and successes can help you come up with the best plan for your business.
To analyze your previous efforts, determine the time period you would like to analyze and set the Google Analytics calendar to this timeframe. Use Google’s Benchmarking Reports in the Analytics account to compare yourself with your competitors, and do not forget to analyze their digital marketing efforts and create an analysis spreadsheet of their online activities.
At continuous intervals, you should check the individual elements of your strategy and, if something is not working, isolate those elements and try to identify the one that is not working. You can also revisit your previous personas, analysis and budget allocation, so that you can try something new. Remember, your new venture needs to have a clearly defined KPI.
Focus On Your Target Audience
Do not let all of this planning take you away from the audience you are trying to reach. You are aware of who your audience is, but in some cases, even expert digital marketers can forget to include them in the KPI settings, channel selection, and budget fretting.
This is why you need to avoid making this mistake. Put your audience in the very heart of your digital marketing strategy, satisfy their deepest desires, and cater to their emotional needs. If you are wondering how, well, you can achieve this by creating well-thought-out personas. To develop useful personas you need to start with the basics and write down all the information you know about your target audience; including gender, age and location.
After that, you need to dig a little deeper and identify any problems you can help your target audience with. Dig into their emotional aspirations, desires, fears, and goals, and document any factor that can make your target audience tick.
You can even dive in into the Audience Reports of your Google Analytics account, so that you can identify any key characteristics, like career, age, sex, etc. When you are creating personas, use the opportunity to identify people who will be of great influence to them, and target your digital marketing strategy towards them.
Determine Your Means
There are three things that are of great importance when you are determining your means, budget, team, and your digital channels. It is important to stock up on your resources before you decide what else you might be needing for the upcoming period.
For instance, this is the perfect time to create an audit of all of your existing digital channels and to decide if there is a need to outsource specific sections of your digital marketing. If there is, make sure to take a look at digital marketing agency reviews before deciding on where to outsource.
To determine your budget, you need to define your overall digital marketing budget and look at the data of what has worked for you in the past. You also need to determine whether you will be using paid promotions like AdWords or ads on social media and to set aside a specific portion of your budget for every digital channel you want to promote yourself on. If a specific element of your paid promotion strategy is not bringing you the results you want, revisit it and invest into a channel that will bring you the best results.
You need to take a look at your current team and be realistic about what you are capable of achieving. See if you need to hire more people and if you have the necessary means to do that. Also, determine if you need to outsource some of the elements of your digital marketing efforts. Every member of your team should be given a chance to review your digital marketing efforts and brainstorm some new ideas for your future strategies.
For your digital channels, you need to review your current digital marketing channels and decide which ones you will keep and if there is a need to invest in new ones. Also, clearly articulate what each one of your digital channels is trying to achieve and make sure that you have at least one KPI connected to each one of your digital channels.
These were the four best digital marketing strategies you can implement on your startup. Study them well, implement as much as you can, and if you are unsure or have any doubts, you can always outsource to digital marketing experts.