There’s this common mistake that web writers are known to make over and over again. At other times, you find even the most experienced web writers tend to make it. And that’s sourcing for, and providing content for online readers to go through. In that, you are always on the high end looking to see what makes your readers click. And that’s precisely what you want to provide. However, there are many things wrong with this way of thinking. SEO New York can teach you how not to treat your visitors like customers who like to read. Remember, your clients are not only readers of text that you print. Web copy is entirely different from a print copy. So, you must approach your readers from a different angle to make your web content more persuasive and exciting to read. And SEO New York works to make this a reality.
As a web content creator, you must know by now that you cannot expect your readers to read your web content. It’s either they scan it or glance at it. Remember, online web readers are hungry for information. And you are looking to be the best source where they can get this information.
So, you look for the best ways of persuading your readers to take action without having to read your text. But how is this possible? Well, keep reading and find out how you can write a persuasive copy for the web
- Treat your web readers like wild animals
From the information you’ve gathered, you can conclude that web visitors indeed behave like wild animals. And for that, it is best that you treat them as such. Website visitors are always either hunting for some information or product to purchase. It’s quite similar to how a hungry predator hunts for his next meal. So, when the predator sniffs a scent trail, then other sensors automatically kick in. Will the scent lead to an easy catch? And will it be a good meal?
This is precisely how you must view website visitors. When online visitors source for information online, what are they thinking of? What’s on their mind?
It’s not just about content. Web visitors want to know whether the website they visit will offer what they are looking for. Also, whether they can find this content easily. And that’s all there is to it. Provided you can find a way to incorporate the two information together and blend them into your content. You’ll be good to go.
Just like a hungry predator doesn’t want to waste too much time chasing at a meal. Your online visitors also don’t want to waste time browsing around your website looking for something that’s relevant to them.
- Provide the most relevant content first
Again, writing web content is entirely different from writing a paper or an essay. It’s not a matter of explaining what you plan to discuss, then present its overview and finally get to a conclusion. Then you end up making the most relevant point in the conclusion.
On the contrary, you have to do the opposite when creating web content. You have to get the point across from the word go. Your visitors need to see what you have for them from the point they load your web page.
If, for example, you are shopping online for suits. When you load onto a page, you should expect it to sell suits. If possible, and very recommended, you even have pictures of suits that you sell. This helps to get the point across from the word go.
Also, you want to have a search box where your online visitors can easily skip to the specific products they are looking for are. Maybe they are looking for red or blue or even stripped suits. The search box helps them get to where they want to go in a jiffy.
- Don’t try to be creative or cleaver
With web content, you also shouldn’t expect your readers to stick to every word that you write. They simply don’t have the time to do that. Remember, your visitors can also just as easily check out many of the other scent trails and see where they lead. So, you want to be one who hits the nail on the head fast and swift. Don’t waste any time dilly-dallying trying to have the reader skim through other bits of content. There is a high likelihood that it won’t work in your favor.
SEO New York provides you with clever ways to phrase your content, so your readers know what and how you think. Visitors are hunting. Provide them the prey on a silver platter, and you have yourself a score.
- Use familiar words
When you are looking to book a cheap flight from one point to another, what exactly do online customers search for? Is it low-fare, cost-effective, or cheap flights? Well, even the Google Keyword Tool comes in handy here. It is the cheap flights that most online visitors search for.
You want to have all the right words that your target audience are most likely to search for. Don’t try to sound scientific or special or fancy. Your web visitors are looking for familiar words. Words that they will likely lead them to a scent trail. A scent that will lead them to the right place.
- Write for lazy people
Online web readers aren’t looking to spend any effort in reading your text. They want to get everything they want and spend as much little time doing so as possible. This, lazy people. And it is these same people that you want to have clicking on your web pages. So, make your content simple and easy to read. Provide short paragraphs, short sentences, skip unnecessary words, avoid using passive tense, avoid jargon, avoid needless repetition, etc. Do this right, and you will be one step closer to ensuring you have the perfect content for your readers.
From the above context, you can safely deduce that website content requires that you be more alert about what you provide on your web pages. Do not try to be everything to everyone that accesses your web content. Know who you are and work from there to provide what you do to the online visitors that are interested in your work. SEO New York can work excellently to help you achieve this feat.